Sole Survivors

The urban music scene stars with their own line of sneakers

The relationship between the urban music scene and sneakers dates back to the early 80s when the likes of LL Cool J and Run DMC were rocking Air Jordan 1s and box fresh Adidas. And Run DMC even went on to pay the ultimate homage to their favourite sneakers in their 1986 track, My Adidas.
These days, hip hop and street style are inextricably linked, with a host of stars designing their own kicks, and some lines so rare they’ve become the stuff of legend among sneakerheads.
MAD Abu Dhabi reveals the rap stars rocking their own brands…

The rapper teamed up with Nike in 2015 to create the Nike Air Jordan 4 Eminem X Carhartt to celebrate the 15th anniversary of Mather’s Shady Records label. And these sneakers are pretty rare as they were only released (with a few exceptions) via an online auction.

Kanye West
Kanye’s Yeezy line of sneakers for Nike and Adidas has become the footwear of choice for the super-hip. And while some lines, such as the Yeezy Boost 350 V2 are pretty ubiquitous, if you manage to snag a rare ‘zebra’ version, you could be sitting on a gold mine.

Missy Elliot
The Supa Dupa Fly legend has enjoyed a lengthy collab with Adidas, and back in 2005 launched her Respect M.E shoes and clothing line.

Big Sean
Teaming up with Puma, the Detroit native this month launched a new custom suede shoe to celebrate the 50th anniversary of the brand’s famous suede line, featuring the rapper’s signature at the heel.

Pharrell Williams
The uber-producer has enjoyed a long relationship with Adidas, releasing his own Hu collection. Plus, last year, he collaborated on a pair of Dhs4,200 sneakers with Chanel, pair of which later topped Dhs36,000.

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